Studio 3880

Welcome to the Writing and Digital Media Studio

Case Studies – Approach and Issues

Case Study Assignment 1 –


In the prompts for our Virtual Class Discussion we focus on three areas that are at the heart of any type of public media communication:

  • Who is the target audience?
  • What is the purpose of the communication (informative, persuasive, forensic, etc.)?
  • How does the “materiality” of the mode (see Hayles “Electronic Literature”, and Stolley “pp. 5-11”) affect the message and reflect the issues and debates? See the “Twitter Snafu in Syria” to see how twitter feeds can lead to serious diplomatic issues.

Other possible topics you might address: What are some advantages and/or disadvantages of using Twitter for government purposes? How does ‘digital literacy’ and /or ‘digital rhetoric’  affect the communication process?

Whichever focal point or issue you choose to discuss should be approached from the perspective of how twitter operates rhetorically. Following are some comments to help give you an idea of how to pull quotes from a sources and then center your arguments around how that quote might demonstrate how the media format can alter the message.

Audience – ???????

Who is the target audience for this type of twitter feed and how does that intersect/influence/engage the purpose and/or issues and debates mentioned in the article.

Purpose – ?????? Below are some quotes from the “Case for . . . “ article.

Their Twitter posts have become an integral part of a new State Department effort to bring diplomacy into the digital age, by using widely available technologies to reach out to citizens, companies and other non state actors. Ross and Cohen’s style of engagement — perhaps best described as a cross between social-networking culture and foreign-policy arcana — reflects the hybrid nature of this approach.

Issues and Debates – ????? Below are some quotes from the “Case for . . . “ article.

“They are the public face of a cause with an important-sounding name: 21st-century statecraft.”

“While it’s hard to argue with the merits of helping nongovernmental organizations communicate with one another, there’s a danger that close collaboration between the government and the tech world will be read as favoritism or quid pro quo”

“A series of events last year helped Ross and Cohen’s work gain traction by showing that connection technologies have become inextricably entwined with the challenges of foreign policy.”

“A flurry of public speculation ensued as to whether keeping Twitter up contradicted the president’s stated policy of nonintervention in the Iranian election.”

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This entry was posted on August 30, 2012 by in Digital Literacy, Digital Rhetoric, Twitter.

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